I’d argue that Audacity (audio recording/editing/processing suite) is a little different niche than Reaper (full-fledged DAW). If your use case is “I’m doing a podcast and I need to do an audio recording from multiple mics and mix them down”, Audacity is good enough that there’s no point in paying extra for a DAW. If you’re a musician and you need to mess nondestructively with recordings and MIDI and filters, then you know you need to go bigger.
The meme is from around 2000. Originally it was about downloading MP3s.